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Cara Rousseau

Cara Rousseau, Vice President of Marketing and Partnerships, joined Discover Durham in early 2017. Charged with developing a new, more robust Partnerships division and leading the organization’s strategic marketing objectives, she also helps guide economic development efforts for the hospitality sector. Rousseau effectively shapes visitors’ time in Durham, while finding and facilitating new engagement opportunities for Durham-based businesses and properties.   

She comes to Discover Durham from Duke University, having been the manager of social and digital media strategy and an integral part of the communications team for more than six years.  Her time spent building an active community of more than one million followers across Duke’s accounts is even more impressive considering the period in which it happened: when social media and digital spaces rapidly emerged and evolved to become the marketing vehicles they are today. Prior to Duke, Rousseau served as the director of partnership initiatives for the Research Triangle Foundation of North Carolina, which orchestrates industry, university and government collaborations to attract research, scientific and technology-based organizations to the Durham-based Research Triangle Park.  She also has professional experience in local government, previously holding a position with City of Durham’s Office of Economic and Workforce Development and other local agencies.  

Rousseau holds an MBA from the Kenan-Flagler Business School and an undergraduate degree in economics and political science, both from the University of North Carolina at Chapel Hill. Beyond her professional responsibilities, she is an active member of various community organizations, including the Scrap Exchange, Duke’s Doing Good in the Neighborhood program and Durham Rotary. She has lived in the Triangle all her life, and currently resides with her partner and Rhodesian Ridgeback in North Durham.